Crisis Communication & Crisis Management

With our digital crisis management and crisis communication system, we optimally prepare you for possible crisis scenarios and ensure your ability to act in an emergency. We define possible incidents, establish organizational structures, alerting procedures and processes for the event of a crisis, work out concrete instructions for action and procedures, and determine the central communication channels (communication with stakeholders, internal communication, dark site, social media, etc.). Our digital solution ensures complete process reliability and the ability to act quickly, even in extreme situations.

All contents of the crisis management and crisis communication system can also be documented in the form of an analog crisis manual and prepared for all persons entrusted with crisis management.

If you are not satisfied with your existing crisis communication system or your crisis communication manual, we will undertake a comprehensive review of manuals/systems, processes, resources and risk management as required. As an output, you will receive a recommendation on possible optimization options or alternative solutions.

ESSENTIALS Crisis Academy

The ESSENTIALS Crisis Academy optimally prepares your employees for emergencies. We design crisis exercises individually tailored to your company that simulate real crisis situations, place maximum demands on your crisis management, identify weaknesses in existing processes and practice the procedures of the crisis management system. Our simulations include the handling of obvious crisis events such as accidents or product recalls as well as media crises, flash mobs, shit storms or criminal acts. Each exercise is subsequently evaluated and optimization potential for future crisis management is identified. In addition, the ESSENTIAS Crisis Academy teaches your employees all the important basics of crisis management and crisis communication through our effective crisis coaching. In an on-site workshop, as a webinar, via Skype or Hangout.

ESSENTIALS Media Bootcamp

In unserem Media Boot Camp werden Sie gefordert. Von investigativen Journalisten, Kommunikationsexperten und Influencern. Und wir halten in unserem professionellen Fernsehstudio dabei mit der Kamera drauf. Wir simulieren Interviewsituationen, üben den Umgang mit kritischen Nachfragen und entwickeln gemeinsam mit Ihnen Argumentationslinien, die überzeugen. Daneben vermitteln Ihnen ausgebildete Journalisten einen fundierten Einblick in die journalistische Arbeitsweise, klären Sie über Tricks und Fallen bei Interviews und Presseanfragen auf und stellen die Anforderungen an Informationen aus Sicht der Medien dar. Ob als Vorbereitung auf eine konkrete Interviewsituation, einen wichtigen öffentlichen Auftritt oder für den Krisenfall. Unser Media Boot Camp versetzt Sie in die Lage, jede Interview- und Gesprächssituation zu meistern.

ESSENTIALS Crisis Radar

With the ESSENTIALS Crisis Radar, our in-house developed issue management and monitoring approach based on many years of experience, we offer you an assessment framework that enables you to identify critical developments at an early stage and to react before the actual crisis occurs. Based on extensive issue and stakeholder mapping combined with real-time monitoring of the media landscape as well as social networks, we identify risks before they can damage your reputation.

24/7 readiness

In a crisis, every decision can make or break your company’s continued existence. That’s why we are available 24/7 by phone and virtually if needed. Within 6 hours* (within Germany) or 12 hours* (within Europe) we can also be at your site.

* depending on location and service level

In the event of a crisis, we support you with our expertise and our experience from over 150 sensitive projects in all questions and develop communication that effectively protects your reputation.

In the event of a crisis, we immediately set up a virtual war room for you, in which a team tailored to your individual needs supports you in the operational management of the crisis. Together with your internal resources, we take over the entire crisis handling and also establish the necessary communication infrastructure.

Often, our clients’ communications departments are either not staffed strongly enough or not prepared for such a crisis situation.

Beyond pure consulting services, we therefore also take over the entire operational crisis communication, if required. This includes media monitoring, situation analysis, strategy development, internal and external communications, and press relations.

After the crisis is usually before the crisis. Many companies underestimate the impact of crises on their reputation with customers, business partners and the public. To determine whether and, if so, to what extent your company’s reputation has been damaged, we use a wide range of different methods. These range from small to large surveys to online research and the evaluation of press articles.

After a comprehensive analysis of the current reputation and the individual reputation factors, we develop an internal and/or external communication strategy tailored to our customers’ needs. For this purpose, we use a portfolio of measures that has been tried and tested over many years.